1.5 MILLION PEOPLE
11.17.2016 - by Jim Moore
There aren’t many times we get to say that something we’ve created has been handed to nearly 1.5 million people, but that’s exactly what has happened. And it took place in Egypt, a mere 6,000 miles from Athens, and in another language. Here’s the basic story –
It is common for women and children in Egypt to manually slaughter and then cook poultry in their homes. Using their traditional approach, they are increasingly becoming exposed to High Pathogenic Avian Influenza virus. In an effort to significantly reduce this risk, the Food and Agriculture Organization of the United Nations envisioned an outreach program designed to teach women and children how to carry out the procedure safely. They recognized that the best way to do this was to create and distribute a set of illustration-based set of instructions, with minimal accompanying text, throughout the country. This is where Educational Resources came in.
Kip Carter created a series of excellent illustrations depicting the safe way to manually slaughter and prepare poultry using the Halla, the traditional covered cooking pot that is present in all Egyptian houses and that can be washed with soap and water. These illustrations, which included a series of important “do’s and don'ts,” were incorporated into posters and flyers. Thus far, 1.4 million flyers have been handed to target audiences, nearly 10,000 posters have been hanged on walls in relevant facilities, and more than 1,600 presentations have been given that utilize Kip’s set of illustrations. This is an important first step in a critical outreach program, and we couldn’t be more pleased to have been involved.